About us
Expertise in sports media and partnerships
I'm Paul Barrett, the founder of February 12.
I have worked in advertising and media for over 28 years, across both broadcasters and media agencies. Until late 2023, I was Head of Commercial Partnerships at Sky Media (the advertising sales arm of Sky). My role was to leverage Sky's assets, specifically Sky Sports, to work with brands. I worked with numerous brands of all sizes across a broad range of projects; from new to market brands making their first foray into consumer marketing, through to significant household names looking to use the highly compelling sport environment to reach their consumers or potential consumers.
Existing business partners cover startegic media planning and media buying, grassroots sport sponsorship, sports marketing, content creation and sports innovation.
Who we work with
Partnerships Consultant
Building partnership programmes for exisiting clients; developing strategic partnerships with key media partners
Non Executive Director:
Senior advisor helping develop brand partnerships that support grassroots sport
Strategic Partner
Advising media activation based around sports sponsorship
Strategic Advisor
Providing industry insights and identifying strategic partnership opportunities
Strategic Advisor
Advising go to market approach and identifying credible headline partner targets
Ready to take your business to new heights?
Whatever your challenge is, or if you are just intrigued to have a conversation, please get in touch and we will be happy to have an exploratory discussion to clarify how we may be able to help.
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